The beauty industry, especially when it comes to nails and lashes, is quite saturated with artists. It can seem impossible to stick out from the crowd and attract a large, loyal clientele.
But it’s not a lost cause! There are so many ways you can set yourself apart from the competition and make a name for yourself as a professional lash or nail artist. We wanted to share our top tips to help you stand out against other artists and brands. Keep reading to find out more!
How To Stand Out From The Competition In The Beauty Industry
Continue Your Education With Lash Tech Classes From PLA
We are so passionate here at PLA that no matter where you are in your career, furthering your education is always a good thing — we are an academy, after all!
There are so many options when it comes to education. You might enroll in an online lash certification that is self-paced (we have two!) or even travel to take an in-person class. However you choose to continue your education, you won’t regret taking the opportunity to learn something new, refresh your skills and expand your knowledge.
Check out our offerings for a fully online lash extension course and stay tuned for more information about our upcoming in-person classes in 2024!
Establish Rapport With Clients
Great beauty professionals aren’t just masters at their craft, they also take the time to build long-lasting relationships with their clients.
You don’t have to be best friends with every single client, but putting effort into actively listening to their needs and remembering their preferences will definitely help boost loyalty. If your customers feel validated and safe in your working environment, the chances that they return and keep coming back only go up.
Personalize Services For Clients
This goes hand in hand with building relationships with your clients. Once you get to know your clients, you’ll have a better understanding of what they like for their services. Then you can personalize each appointment, creating a unique and satisfying experience for each customer. Not every artist will take the time to do this, so you’ll definitely stand out in a good way!
This is likely easier said than done! Beauty trends come and go so quickly that it can be hard to jump on them before they disappear. However, if you can make the effort, it won’t go unnoticed. You’ll be able to snag clients who are looking for the hottest, trendiest styles (and retain them with your amazing rapport skills)!
Social media really helps with this, as you can automatically see what’s trending near you or in the beauty industry in general. Check out our blog about trends for even more tips!
Value Constructive Criticism
No one loves hearing criticism, but once you get used to reading reviews and receiving comments, you’ll only grow more as an artist.
Of course there will always be customers who are just complaining, but many can also offer valuable critique or advice that will help your brand in the long run. Try to be open to receiving feedback so you can cater to as wide an audience as possible!
Lash Business Tips From PLA
We know that the beauty industry competition can seem overwhelming. We also know that hard work doesn’t go unnoticed! Putting effort into your own brand and business will help you stand out from competition while also attracting and retaining clients.
Best of luck to all of our fellow lash and nail artists! We are always here to answer questions and provide help, no matter where you are in your journey.