How To Keep Up With The Latest Beauty Trends

Being a beauty professional, especially in the lash and nail industries, is a lot of work. You have to find and keep clients, stay on top of your technical skills, and sometimes even be your own boss. 

On top of all that, you don’t want to fall behind on the latest trends in your industry. You’ll miss out on a lot of clients and business if you aren’t able to offer the trendiest looks at any given moment. 

That’s why we want to let you in on how we stay on top of the latest lash trends or nail trends in the industry. It does take some extra effort, but it can be done! Keep reading for our top tips that will help you and your business stay trendy — you’ll be glad you did!

How To Stay On Top Of Beauty Trends 2023

Know The Fundamentals

Before diving into fun, trendy styles, it’s important to have a firm understanding of the basics in your industry. If you’re still struggling with completing a standard manicure or lash set, it’s probably not the best idea to attempt something much more complicated.

This isn’t to say that you shouldn’t strive to improve your skills — quite the opposite! But make sure you are totally confident in your foundational skills first, and then take the plunge into that latest trend.

Continue Your Education

We are so passionate about encouraging beauty professionals to continue their education, even after being in the industry for years. High-quality education is a crucial part in staying involved with your community and ongoing beauty trends. 

We offer two comprehensive online courses at the moment. Our Classic & Volume Online Lash Class covers everything a lash artist would need to know to start out — and has valuable information for those who already have some experience. 

Our Wet, Wispy, and Strip Eyelash Extension Course is a great option for lash artists looking to up their game and learn a new technique! Wet and wispy styles are trending lashes right now, so these lash classes are a fantastic way to get in on these looks.

We will also be offering in-person lash tech classes in 2024! Stay tuned to make sure you don’t miss any important announcements about the future of education with PLA.

Utilize Social Media

Social media isn’t just a fun pastime or time-killer anymore — it’s arguably one of the best and quickest ways to spot new trends as they pop up. Whether you prefer Instagram or TikTok, following fellow professionals  and interacting with posts you like will help you curate your feeds so they automatically show you the latest beauty industry trends.

Read Professional Blogs

Many professional lash and nail companies will also have blogs that address current trends and provide high-quality information or tutorials! These are great, free resources for anyone in the industry, no matter your experience level. 

Make sure to take a look through our blogs — we’ve got a lot! With topics ranging from business tips to adhesive troubleshooting, you’ll have no trouble finding the answers to your lash or nail questions.

Attend Conferences And Networking Events

Being involved in your industry will help you stay on top of all the current trends! Attending conferences gives you a huge opportunity to connect with other professionals, learn from them, and share your own thoughts. This will naturally help you stay informed on the latest trends in the beauty industry, as there will likely be relevant seminars and classes at any conference you attend.

P.S.: Stay Well-Stocked

While this won’t necessarily help you keep track of trends, you should still make an effort to keep all of your supplies stocked! Trends come and go quickly, so you wouldn’t want to miss out on one just because you didn’t have the right tools or products. 

Stay On Top Of Lash Trends 2023 / Nail Trends 2023 With PLA

If you’re feeling overwhelmed by how quickly lash and trending nails seem to pop up, you’re not alone! Remember, you don’t have to jump on every single trend you see. Just try to do your best at staying connected to your community by attending classes or conferences, staying active on social media, and reading professionally written articles. 

We here at PLA absolutely love supporting our community and providing quality education. As always, feel free to reach out to us with any questions you may have! Best of luck to all of our fellow lash and nail techs out there!

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